This is a question that does actually get asked often. Keyword ‘stuffing’ and optimising the hell out of SEO for purposes or ranking higher in the search engine results positions? Nope, this is perfectly acceptable as this practice goes on all the time. All the top ‘white hat’ SEO firms do this, although strictly speaking is against Google Webmaster Guidelines as the act of trying to game the search engine for higher rankings would be consider un-ethical and possibly perceived as ‘black hat’. An example method of this type of safe SEO being using is that in a photographer’s website who is trying to rank for wedding related terms such as wedding photography.